The Lodge

Verbier, Switzerland

Sir Richard Branson's all-inclusive mountain chalet in the Swiss Alps, open for winter skiing and summer adventures

At a glance

The Lodge is Sir Richard Branson's private nine-bedroom chalet in Verbier, perched at 1,500 metres in the Valais region of the Swiss Alps, 250 metres from the Medran lift station. Fully catered and all-inclusive, it is designed to feel like a private home rather than a hotel, with a dedicated team of 16 staff, Michelin-trained chefs, a 24-hour driver service within Verbier, and a full-time spa therapist. Open from December to April for winter and June to September for summer, it can be booked exclusively for sole use, with individual rooms available during selected Hotel Weeks in winter and throughout summer.

For families, The Lodge offers something genuinely rare: a luxury alpine property where everything is handled, the food is exceptional, the setting is spectacular, and children have a dedicated bunkroom and Kids' Club activities of their own. In winter, Verbier's four valleys provide one of the largest skiable areas in the Alps at 400km, with ski instructors arrangeable on request. In summer, the mountains open up for hiking, biking, tennis, swimming and a string of outdoor adventures. The atmosphere throughout is warm, sociable and unhurried.

Why families love it

All-inclusive private chalet sleeping up to 18 adults across nine bedrooms and suites, with a dedicated children's bunkroom sleeping up to six

Michelin-trained chefs preparing daily à la carte breakfast, afternoon tea, light lunch, pre-dinner canapés and bespoke dinners, with a children's menu available; all food and drinks included

Kids' Club for children under 12 with tailored seasonal activities — treasure hunts, sledging and snowman building in winter; tennis, swimming and bike rides in summer — plus kiddie disco, storybook sessions and kids' spa treatments throughout the year

400km of skiable terrain across Verbier's four valleys on a single lift pass; ski instructors arranged on request for children

Indoor heated pool, indoor and outdoor hot tubs, eucalyptus steam room, gym and in-house spa with a full-time therapist

24-hour private driver service within Verbier; pre-arrival concierge and tailored group itineraries

Master Suites on the top floor feature a centrepiece fireplace and interconnect via a secret door in the bookcase, ideal for families wanting adjoining rooms

Where you'll stay

The Lodge sleeps up to 18 adults across nine bedrooms and two categories of suite, all enjoying valley or mountain views. All rooms include luxury amenities, bathrobes and slippers; Master Suites include a fully stocked minibar. All rates are all-inclusive of meals and drinks.

From £POA/night*

*Prices from are indicative only - see Terms & Conditions for details.

Lodge Rooms (17-29 m²)

Three individually decorated rooms across the second and third floors, each with a super-king or twin configuration. One is a duplex spread across two floors.

Lodge Suites (28-33 m²)

Four suites with private balconies and large bathrooms with separate baths, across the second and third floors. Super-king or twin configuration.

Master Suites (41-47 m²)

Two suites on the top floor, each with a centrepiece fireplace, seating area and magnificent mountain views. A secret door in the bookcase allows the two suites to interconnect, making them the standout choice for families.

The Bunkroom (19 m²)

Located on the second floor, the bunkroom sleeps up to six children across three sets of bunk beds, with a private shower room, TV, games console and bean bags. A dedicated children's haven within the chalet.

View Room Types: Lodge Rooms (17-29 m²)

Three individually decorated rooms across the second and third floors, each with a super-king or twin configuration. One is a duplex spread across two floors.

Lodge Suites (28-33 m²)

Four suites with private balconies and large bathrooms with separate baths, across the second and third floors. Super-king or twin configuration.

Master Suites (41-47 m²)

Two suites on the top floor, each with a centrepiece fireplace, seating area and magnificent mountain views. A secret door in the bookcase allows the two suites to interconnect, making them the standout choice for families.

The Bunkroom (19 m²)

Located on the second floor, the bunkroom sleeps up to six children across three sets of bunk beds, with a private shower room, TV, games console and bean bags. A dedicated children's haven within the chalet.

Dining for all ages

All food and drinks are included throughout your stay, with Michelin-trained chefs preparing every meal. Dining is entirely flexible, from four-course gourmet dinners in the open-kitchen dining room to relaxed lunches on the summer terrace or themed evenings of your choosing. In winter, afternoons bring homemade cake and mulled wine after the slopes; in summer, freshly baked cookies and cold drinks. Swiss and international cuisine throughout, with regional specialities including Valais Raclette and an excellent cellar of Swiss wines.

À la carte breakfast, light lunch, afternoon tea, pre-dinner canapés and cocktails, and bespoke dinners all included
Children's menus available; dietary requirements accommodated on request
Restaurant reservations in Verbier and on-mountain dining arranged by the team; bespoke summer picnics available on request

Experiences for all ages

In winter:

Access to 400km of skiable terrain across Verbier's four valleys on a single lift pass, suitable for all ability levels; heli-skiing and tobogganing also available
Ski and snowboard instructors arranged on request for children and adults
Snowshoeing, paragliding and après-ski in Verbier's bars and restaurants
Sledging and snowman building in The Lodge garden for younger guests

In summer:

Hiking trails with panoramic alpine views, mountain biking, rock climbing, canyoning, paragliding, golf, tennis and swimming
Bike rides, walks and tennis at The Lodge, with the nine-metre indoor pool and hot tubs available year-round
Exploration of Verbier and the surrounding Valais villages

Year-round:

Indoor heated pool, indoor and outdoor hot tubs, gym and eucalyptus steam room
Games room with pool table, karaoke, disco ball and gaming console
Kids' Club activities: treasure hunts, kiddie disco, storybook sessions, film nights and seasonal outdoor activities

Wellness for parents

In-house spa with a full-time therapist; treatments bookable on request using Comfort Zone and Aromatherapy Associates products
Massages including deep tissue, relaxation, pregnancy and reflexology; facials including hydrating, purifying and anti-ageing treatments; combination treatments available
Kids' spa treatments for ages 4-12: the Float Away Facial and the Marmotte Massage (30 minutes each; parental consent required; additional charge)
Indoor heated pool, eucalyptus steam room, indoor and outdoor hot tubs, and gym

Family Logistics

Located at 1,500m in Verbier, Valais, Switzerland; 250m from the Medran lift station; approximately two hours from Geneva International Airport by car, or by scenic train to Martigny or Le Châble (15-minute drive); Zurich Airport approximately three hours by car

24-hour private driver service within Verbier included; pre-arrival concierge and tailored itinerary planning provided

The Lodge is available for exclusive hire; individual rooms bookable during selected Hotel Weeks in winter and throughout summer

Open December to April (winter) and June to September (summer)

Children under 12 welcome in Kids' Club; the team organises activities but cannot provide supervision, so a parent must accompany children at all times

Babysitting available on request at an additional charge, arranged in advance

Kids' welcome packs, children's amenities and a dedicated bunkroom provided

Family Suite Exclusives

Exclusive perks designed to make your family feel truly welcome — from personalised gifts for little travellers to complimentary activities and flexible check-in options.

Booking via The Family Suite includes:

TFS Exclusive Credit: £100 (or equivalent in local currency) towards a family experience

*Subject to Terms & Conditions

A special bespoke welcome amenity will be provided