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Forte dei Marmi, Italy
At a glance
With its intimate scale, calm atmosphere and thoughtful approach to families, La Serena is ideal for those looking for a low-key seaside escape with just the right amount of polish.
Why families love it
A relaxed, residential-feel hotel close to the beach and town centre
Spacious rooms and suites suitable for families travelling together
Calm outdoor pool and garden areas for downtime between beach visits
Easy access to Forte dei Marmi’s family-friendly beaches and promenade
Warm, intuitive service that feels personal rather than formal
A peaceful alternative to larger resort-style hotels
Where you'll stay
From £440/night*
*Prices from are indicative only - see Terms & Conditions for details.
View Room Types
Signature Suites
The hotel’s most exclusive and expansive accommodation.
Luxury Suite
Interior: 55 m² | Terrace: 67 m²
A striking top-tier suite featuring a large panoramic terrace with 360° views and a private Jacuzzi. Ideal for families seeking space, privacy and outdoor living.
Spa / Garden Suite
Interior: 40 m² | Terrace: 45 m²
Positioned poolside with a large private terrace and garden, plus an additional mountain-view terrace. Features either a Jacuzzi or private pool — ideal for relaxed family stays.
One-Bedroom Suites
Designed for guests wanting clear separation between sleeping and living space.
Three One-Bedroom Suites with Balcony
Interior: 30 m² | Balcony: 16 m²
Mountain-facing suites with generous balconies and space to unwind.
One One-Bedroom Suite (No Balcony)
Interior: 30 m²
Mountain-view suite with refined interiors and separate living area.
Junior Suites
A comfortable step up in space and flexibility.
Two Junior Suites with Balcony
Interior: 35 m² | Balcony: 5 m²
Overlooking gardens or pool, with two bathrooms and added convenience for families.
Two Junior Suites (No Balcony)
Interior: 30 m²
Mountain-view suites offering elegant, well-proportioned interiors.
Family Suites
Specifically designed for families travelling together.
Three Family Suites
Interior: 35 m² | Balcony: 5 m²
Featuring flexible layouts and balconies with garden, pool or mountain views. Ideal for parents travelling with children who want shared space with added comfort.
Deluxe Rooms
Eight Deluxe Rooms
Interior: 25 m² | Balcony: 6 m²
All Deluxe Rooms feature a private balcony with garden or pool views. Best suited to couples or families with a baby, with space for a cot on request.
Family Comforts
Baby cots available on request
Balconies or terraces across the majority of categories
Calm, boutique scale with just 21 rooms and suites
Dining for all ages
Dining at La Serena is relaxed and seasonal, reflecting the flavours of the Tuscan coast.
Breakfast at La Serena – A generous daily spread served in a light-filled setting, with fresh pastries, fruit and warm dishes served in a “brunch” style until 1pm.
Poolside & Garden Dining – Light lunches and snacks available throughout the day, perfect for easy family meals.
Nearby Forte dei Marmi offers a wide choice of family-friendly restaurants, all within easy reach.
Experiences for all ages
Beach days at Forte dei Marmi’s renowned private beach clubs
Cycling along the promenade and through pine forests
Pool time and relaxed afternoons in the hotel gardens
Easy day trips to Pisa, Lucca and the Cinque Terre
Gelato stops, markets and evening passeggiata in town
The concierge is happy to arrange bikes, beach clubs and family-friendly excursions.
Wellness for parents
La Serena focuses on gentle, everyday wellbeing.
Outdoor swimming pool set within the gardens
Sun loungers and shaded relaxation areas
In-room treatments available on request
Easy access to coastal walks and cycling routes
Pisa International Airport approx. 30–40 minutes by car
On-site parking available
Baby cots and family amenities available on request
Bicycle hire arranged by the hotel
Private beach clubs easily accessed nearby
Exclusive perks designed to make your family feel truly welcome — from personalised gifts for little travellers to complimentary activities and flexible check-in options.
Booking via The Family Suite includes:
TFS Exclusive Credit: £100 (or equivalent in local currency) towards a family experience
*Subject to Terms & Conditions
An age appropriate welcome gift for families
